“The better news for us right now is it's going to happen a lot longer from now than we've seen with prior generations, because the power and the capability of the hardware we have today is so strong, and the differentiation between the devices is so great that you're likely to see this cycle last a lot longer than we've seen in the past," said Kotick. Then he added, "I think there's a long life ahead of us, we're in year eight of PlayStation 2 and when you look at PlayStation 3 technically we're likely to see at least eight year's success.”
Kotick wrapped up his point by indicating that he expected prices for game console systems to continue to drop to what he termed a “true mass market penetration” that will allow for many more consumers to buy into the videogame market in the upcoming years.
Activision-Blizzard: PlayStation 3 will last eight more years
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