Peter Dille, senior VP of SCEA’s marketing, has said for those who don’t believe the PS3 will be around in 10 years time just look at first two PlayStations.
The PS3 remains strong and ”it’ll be driving the business” in eight years time, going further Dille claims it’ll also be ”driving this industry.” He questions the long-term viability of rivals.
”I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don’t know; maybe sometimes guys in your business think that it’s spin. If it were spin, you wouldn’t have PS1 and PS2 doing it; we’re the only company that’s ever done it,” Dille tells Gamasutra in an interview.
”So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it’ll be driving the business – driving this industry. I don’t know if our competitors’ platforms will still be viable in 10 years; I do know that the PlayStation 3 will be.”
”…you can look at our PS3 sales versus the 360 after two years, and I think in that measure we’re ahead of them,” adds the Sony exec.
No one can question the long lifecycle of the PSOne or the PS2, with a significant number of console units still shifting today.
”…we’re always mindful of what the PS2 accomplished and what the PS3 is doing to date. That’s the bar that we’ve set very, very high. So again we’re two years into this; a lot of folks want to write the last chapter. There’s at least eight good years left ahead, so.”
Can the PS3 eclipse the PS2’s success? Perhaps if, say, the price were to come down…?