Major Nelson has issued a supportive statement to Xbox Live users, saying their ”core principles” behind the service won’t let ads ”interfere with the gaming experience”.
This comes after news that Microsoft are to insert ads on the dashboard, which will be quite an ”organic part” of it. It’s ”not good for anyone” if they went all ‘Shibuya Crossing.’
”I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community,” blogged Major Nelson.
”Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like Shibuya Crossing. That’s just not good for anyone.”
Some have raised issues about these ads and Gold subscribers to Xbox Live, after all if you’re paying for the service then why should you suffer through advertisements, no matter how ‘relevant’ they might be?
Source: VG247