That’s compared to their more lacklustre past. They’ve ”got a shot at getting back” their lead position reckons EA’s boss. Won’t ”topple” rivals yet.
”Between Battlefield and Medal of Honor, we’re going to see a substantial increase in our share against the FPS sector in 2010 compared to years past,” said EA CEO John Riccitiello during their earning’s call with investors.
”I think we’ve got a shot at getting back into a leadership position over the next couple years,” he continued. ”Just watch this space on news we’ll bring you on future titles in 2011 and beyond.” This year Halo: Reach and Call of Duty: Black Ops release.
They’re the big boys right now and EA is realistic that their return to glory won’t ‘just happen’ with the reboot of Medal of Honor - but it’s part of the momentum. ”Make no mistake, we think we’ve got the people and brands to take the leadership back in the FPS space, and we’re intending to make a good, positive share gain this year,” he commented.
”I don’t expect to topple either Halo of Call of Duty this year.” Bungie’s Halo: Reach will be hard to knock around especially as it’s the Halo creator’s swansong for the franchise. Call of Duty is a license to sell like hotcakes and print ridiculous money.
”While there will certainly be stiff competition this holiday as there always is in the FPS category, we think the investment we made with our EALA team making single player and DICE making multiplayer should pay off handsomely,” said CFO Eric Brown.
Medal of Honor releases on Xbox 360, PS3 and PC October 12th.
