Those who become Honor Guards form an ”elite group” of Space Marine fans, and receive points for ”viral activity” and could get ”branded items”.
It’s best you read the THQ press release posted below to fully understand what they’re going on about. Basically you could get some real life swag for your troubles.
The loyalty program, dubbed ‘Honor Guard’, will allow gamers to become part of an elite group of Space Marine fans who will be given the opportunity to become involved in the success of the game. Honor Guard members will get the latest news, exclusive access to first look assets and receive reward points for viral activity, which could result in rewards of exclusive Space Marine branded items.
To kick off the Honor Guard program THQ will be handing out an Ultramarine cloth patch at Gamescom with directions on how to register for a FREE “For the Emperor” ring tone. The patch will also be handed out at Games Workshop’s US Games Day event in Baltimore on August 21st, 2010, and the UK Games Day event at the Birmingham NEC on September 26th, 2010. This item is the first of five items that fans are encouraged to collect over the next few months at various shows around the globe. More details about these items will be released throughout the year.
Warhammer 40,000: Space Marine releases on Xbox 360, PS3 and PC in 2011.