THQ were for it because the title was already in development for Xbox Live supporting 3D, revealed the executive. It unlocks Saints Row 3 stuff.
The third instalment to Saints Row is an awfully long way off and it’s due to hit retail around the same time as a movie of the franchise, which is around 2012. Still we can get a slight taste with THQ’s upcoming Xbox Live and 3DS title in the works.
”Nintendo really wants to launch with a very balanced portfolio. They really don’t want it to feel like a kiddie platform. They were very clear: they really wanted Saints Row on it,” Bilson told IndustryGamers in an interview. It’s quite a low-risk venture for THQ.
Not only was the project more or less underway already thanks to the planned Xbox Live game, which is fully boot strapped for 3D, but it will help sell Saints Row 3.
”Now, we know how those go sometimes: sure, the first party wants it, but is it really going to work? The interesting thing about the game is we were already making it. We were already making it as our Xbox Live game and in 3D also,” said Bilson.
”It’s designed for 3D already. So the 3DS version is an incremental cost. It’s not a big startup cost. Anything in a transmedia play has a column called marketing in it. It’s also a marketing tool. So how does that game model for us? I believe it will do great, especially if Nintendo is going to go mature and really do a big mature campaign on it.”
”It’s a killer game. It’s got all the weird humor of Saints Row, and also its existence is part of the marketing plan to sell Saints Row 3. Also, all these games have hooks where, if you play it, it unlocks things in Saints Row 3,” continued the core games VP.
”If you play Saints Row 3, it will unlock things in the 3DS game or the Xbox Live game. I don’t know if I was clear about that, but all of our extension properties all connect and unlock things in each other.” Prepare for pimps and shotguns on Nintendo 3DS.
