According to a Rovio representative, “Boxed retail is another way to reach more audience. Digital and mobile are still at the core of our business, but boxed retail is a good addition for taking the brand forward.” Focus Multimedia’s managing director Craig Johnson added, “Angry Birds is everywhere, successfully penetrating ever deeper into the mainstream on a daily basis. We’re thrilled to be Rovio’s distributor.”
Angry Birds will also be enjoying DLC, with Angry Birds Rio, which is a tie-in to the animated film Rio, coming during the Holidays, and Angry Birds Seasons arriving in 2012.
