A further $1.3 million will be for charges associated with facilities and $0.5 million ”related to long-lived assets.” THQ revealed that UFC Undisputed 3 sold 1.4 million copies.
Those figures just weren’t enough for the publisher to keep the license who obviously saw waning sales as the series continued. THQ will be entering the free-to-play market.
The UFC with EA Sports was actually something that could have happened a long time ago but the publisher wasn’t interested at the time. ”I went to EA Sports,” said UFC president Dana White back in 2009.
“Know what EA Sports said? ‘It’s not a sport. This isn’t a sport. We would never get involved in something like this.’ We come out with a video game and now they want to come out with a video game? (Expletive) you.”
Oh how times and markets have changed.
