At Milan Games Week, Electronic Arts decided to give away a Limited Edition copy of Call of Duty: Ghosts (worth $200 USD) at their booth to the first 500 gamers - first come, first serve.
Naturally, at first, the gamers were calm and civil, but as the crowd grew, anxiety over getting a copy led to what can only be called a rampaging mob, which eventually damaged the booth so badly it had to be closed.
According to an Italian website at the scene, they and other gamers stuck in the scrum were ”kicked, shoved and slapped.”
The Limited Edition of Ghosts includes among other things a 1080p videocamera that can be mounted on an included visor to make virtual “first person” movies.