Whether your Warcraft days are behind you, the days of the WoW Token are not. That shiny coin Blizzard added as a way for rich characters to pay for subscriptions isn't going anywhere. In actuality, it just got a whole lot more versatile.
Rumoured to be happening a few months ago now, PCGamer has reported that Blizzard's way of giving Warcraft players an official way to buy in-game gold rather than saturating the markets of illegal sellers can now be used across all current Blizzard games.
In a nutshell, these tokens have served two purposes in the past. They can either be bought through the Blizzard store, horded and sold for a fluctuating price on World of Warcraft's in-game auction house, or bought using in-game gold and consumed to grant players an extra 30 days of game time. Now those riding the Token stock markets either have another reason to horde them as prices skyrocket or another reason to farm in-game gold to top up their Blizzard balance.
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By consuming one of these coins as of today, you'll be given the option to convert its current cost into an account-bound credit balance to be used in Blizzard's other games. So, if you're raking in the big cash on World of Warcraft, your extra wealth can get you some Hearthstone packs, Heroes of the Storm characters, Overwatch loot boxes, Starcraft announcer packs or whatever else Blizzard sell for cash these days.
Of course, the announcement has caused the ever fluctuating price to go through the roof. Commenters have already suggest that while the tokens sold for around 27,000 in-game gold at launch, the EU regional specific tokens are sitting at around 160,000 now. It's basically Blizzard's own player stock market at this point.