It’s a ”very large business” for the corporate giant and their partners. US Gold subscribers spend 40% of their time using non-gaming XBL services.
That means a good chuck of time is spent on their Facebook integration and the like. On average the American Gold member spends more than 3 hours a day using Xbox Live.
”This is a great opportunity for our media partners to stay connected with their customers and to sell them goods that they care about in their home,” he said. ”Whether that’s game add-ons, movies, music, or clothing for their avatars, this is a very big business.”
It’s believed that Xbox Live pulls in revenue of $1 billion for Microsoft, going by reports. Recently they increased the charges for Gold membership as Kinect launched.
