He revealed during his interview that the games that he’ll be working on will probably be digital download titles. “For the most part, the stuff we’re working on is not shrink-wrapped, AAA, Xbox-only. It’s stuff that’s a little more diffuse, mobile, web,” he explained. ”I’m really interested right now in games that get people more engaged in the world around them rather than distract them from it. Using the world as a human platform rather than an Xbox. Kind of AR stuff.”
Wright has also been working on a user-generated television concept at his studio StupidFunClub. “(We’re) trying to move gaming out into the wider world – toys, the web, stuff like that,” he stated.