A week before Mass Effects 3’s release, GAME announced the embarrassing news that it would not be able to stock the game, among other major titles, on the first day of release, thanks to EA’s unwillingness to stock the game there due to their inability to ”get the right credit terms” from the retailer.
With the retail chain being headed by CEO Martyn Gibbs, EA finally has the credit terms, and Mass Effect 3 and FIFA Street - along with Tiger Woods PGA Tour 13 and The Sims 3: Showtime - will finally be available for purchase from GAME.
According to Gibbs, “We said two weeks ago that our first priority was to help our customers by putting more new releases and products in our stores and on our websites. Since then we’ve been very busy, and there is a lot happening this week at GAME and Gamestation.”
Gibbs went on to add that the retailer would be rewarding regular customers for their faith, and hopefully bringing old ones back, with new offers.
”Today we’ve launched a fantastic deal on Mass Effect 3, £29.99 in stores and £24.99 online, and The Witcher 2, with an exclusive t-shirt, is launched tomorrow. Pandora’s Tower Limited Edition, which was released on our website last week, will arrive in our stores this week. There will also be numerous new hardware and software deals,” he detailed.
GAME proved to be a vital part of the UK economy, as its near-collapse depressed the regional market.