Splinter Cell, Ghost Recon and Rainbow Six all have the Clancy brand plastered all over with the publisher having to cough up each time.
However Ubisoft have come to the conclusion it would be cheaper in the long run to invest now by buying the name and watch the future profits eat the cost.
These savings from royalties will apparently have an ”average positive impact” on profit for Ubi of at least 5 million Euros per annum. As part of the deal to buy the intellectual property of the name additional payments will be dished out over the next couple of years.
The brand name includes products like books and movies and not just being slapped on the box art of a game. The price tag must have been substantial to buyout such a prominent name as ‘Tom Clancy’.