THQ man Danny Bison has said the newly reshuffled management isn’t interested in the whole ‘diversification’ of their portfolio, they just want ”good games”.
If those happen to be ”three shooters in a year” then so be it, as long as they’re ”going to be 90-rated and awesome.” Won’t worry about genre games just because ”everyone else has one.”
”It’s really simple, it’s the games. I’m not being glib. How will I build the portfolio? I’ll ship three shooters in a year if they’re going to be 90-rated and awesome. Good games sell like good movies sell,” executive VP Bison told GamesIndustry.biz on THQ’s creative vision.
”You don’t have to worry about diversifying portfolios and making a pet vet game because everyone else has one. If I had another shooter I could makes us another USD 20 million, so what are we talking about? It’s about good.”
”How does that even makes sense, I don’t understand that?” he responded, when asked if THQ needed to have a game in every genre across multiple systems.
”It’s funny, but why do I need that? If I had something good for every genre I would do something good for them, but if I have two strong shooters and as long as I’m making the revenue and selling games and people are digging them, I’m good.”
”Maybe I’m completely wrong and mad, but I don’t get ‘portfolio’. UFC: Undisputed did two million units in two weeks. It’s wild in places like Germany and the UK. In Germany the UFC doesn’t even play there.” There you have it, the new creative management for THQ.
