No single retailer has the ”lowest pricing for every product” argue Microsoft. They’re ”incredibly excited” about what GoD ”means for digital distribution”.
”No one retailer has the lowest pricing for every product, and our program is about giving people 24/7 convenience and selection when shopping for Xbox 360 games,” said a Microsoft rep. While digital distribution is very convenient nowadays, having to fork over £49.99 compared to prices as low as £17.99 for Halo: Reach definitely isn’t.
”We’re incredibly excited about what Games on Demand means for digital distribution, and will continue to evaluate and evolve the service to meet market and consumer demands.” That’s the problem right there: consumer demand. As long as people are paying Games on Demand prices Microsoft won’t see anything wrong.
Protest with your wallets and the corporate giant will listen, eventually - maybe.