Koller stated in an interview, “There’s no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it. But we absolutely have no regrets. This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”
He admitted that more PlayStation 3s could have been sold had a less expensive machine been released, but re-stated, “You can’t always do everything at the same time. Given what we’ve had – and to do what we’ve done – I don’t think we have any regrets.”
“We have a very profitable consumer. If you’re a retailer or anyone else that sells PS3s, you’re more than pleased with the PS3′s performance,” he concluded.