Guitar Hero: World Tour Summary

Activision's "nurturing and care" for Guitar Hero wasn't enough

Thomas Tippl, Activision CFO, has said the music franchise Guitar Hero "probably didn't receive" the right amount of "nurturing and care" to keep going. There were other elements that "didn't make it conducive" to the rise of digital. Consumers "still have a lot of love" for Guitar Hero - lessons must be applied.